I run paid acquisition for funded startups. Embedded as a fractional growth lead, I own the channel end-to-end: build the mix, pressure-test the funnel, and find the unit economics that compound. The hands stay on the keyboard.
Built paid from zero. Cracked an enterprise legal-tech category most marketers can't reach.
Localized creative + bidding for 12 markets. Hit incremental MoM growth without cannibalizing organic.
Owned the full funnel from first paid dollar through Series C. Built the team, the stack, and the attribution model.
Rebuilt the global paid mix mid-recession. Held growth flat-to-up while CAC dropped meaningfully.
Audit, restructure, relaunch. Found a creative angle the in-house team had missed.
Independent paid media audit by a senior operator — not a junior with a template. 40–60 page teardown of every campaign, 90-day roadmap with prioritized tests, Loom walkthrough, live readout. Fixed price. No retainer. If the audit doesn't surface 3× the cost in recoverable spend within 90 days, every dollar comes back.
Get the Audit · $5K →I don't wait for tickets. I read the data, find the leak, and ship the fix before the next standup — then bring you the receipts. The work happens whether or not you're online; the proactive write-ups land on Mondays.
Audit accounts, attribution, creative library, and funnel math. You get a written read on what's working, what's broken, and what's worth funding.
Restructure campaigns, ship new creative, fix tracking, plug in incrementality. Hands on the keyboard. No outsourcing to juniors.
Compound the channels that work, kill the ones that don't, and build the in-house function that replaces me. Transparent reporting, weekly.
Ambient AI scribe for vet clinics. Building it because my corgi's vet asked for it.
Field notes on paid acquisition, growth ops, and what's actually working in the funnel.
Started shooting for restaurants at Dish Crawl, never stopped.
Trained from age 5. Chopin, Debussy, and Rachmaninoff.
Stubborn, loud, photogenic. Has more opinions about my calendar than I do. Negotiates exclusively in treats.
Trained from age 5. Still the piece I come back to when a launch is keeping me up.
Thirty minutes. Camera off if you want. Bring the dashboard you don't trust, the channel that won't scale, or the line item finance keeps asking about. If I'm not the right operator for the work, I'll tell you in the first ten minutes — and point you to who is.